Really, how many times have you heard something like this:
"Boss, I've had 5 years' experience in IT Security Incident Response systems, and a CISSP certification, I should be considered for Manager of this department."
That's a Skill-Slinger.
And that approach, so commonly used, is not enough to justify a promotion, or attract a new opportunity.
What if another candidate for the same management position said:
"Boss, I've an innovative idea that would transform our IT Security department from a defensive response-type department to a group that proactively enables organizational agility. Let me explain how..."
Wow. That's a Benefit-Bringer.
Who do you think would be most likely to be in line for promotion?
You've got it. Of course. The Benefit-Bringer.
Whether you are a professional desiring a promotion, or an executive seeking a new job, or even in business for yourself, remember it's benefits (value brought to others) more than skills or features about you that get the attention of those that hire or promote you.
Consider there's a good chance you are competing with others that have similar skills or experience; those things, although important, are not enough to differentiate you from the crowd.
It's what you do, the way you do it, for whom you do it, and the results that you bring that make the difference.
Companies are looking for Benefit-Bringers, not Skill-Slingers.
So the question of the day: "What benefit do you bring to a company or group of people?"
And the second question: "Is there a theme or pattern in the type of benefits, or results, you bring on a consistent basis?"
And, if I may, one more question: "Do you have success-stories, with business-impactful results attached to them, as proof of performance to underscore your position?"
Answer these thoroughly and you'll have the basis for a powerful value proposition and personal brand.
Be a Benefit-Bringer, not a Skill-Slinger, you'll gain attention and be in demand for some time to come!
